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Activate briefs and campaigns

Setting up an event

Entering the event essentials, generating the draft, improving sections and opening registration.

Setting up an event

An Event brief becomes a partner-led event with its own hosted landing page and on-site check-in. Your events are listed on the Events page ("Host partner events") under Open for registration, Past · what they produced and, when relevant, Preparing to open.

Step 1: the essentials

Starting setup opens the Essentials section, titled "Grounded Event facts". These are the facts the agent writes from, so make them accurate:

  • Starts, Ends and Timezone
  • City, Venue and Venue address
  • Format and Capacity
  • Speakers: name, role, organisation and, optionally, approved bio facts
  • Genuine quote (optional) and its Quote attribution

Step 2: generate the draft

Select Generate Event draft. Generation creates a draft only. Nothing goes live until you approve it.

Step 3: review and improve each section

The draft is laid out in the same order as the landing page:

  • Landing page opener
  • Why attend
  • On the night (the agenda)
  • Speaker introductions
  • Registration and check-in
  • The venue story
  • Audience and questions
  • Closing reserve and footer

Edit any section directly, or use its Improve button to regenerate just that part. The registration section has two: Improve registration and Improve check-in.

Step 4: save or open registration

  • Save draft keeps your work without publishing.
  • Approve & open registration approves the event and publishes its registration and check-in pages.
  • Once open, Close registration stops new sign-ups.

Branding

Event landing pages are client-led and co-branded. Your identity and colour lead, and the partner is shown as co-host.

The banner "Set up your event" stays on the event page until the date, location and content are added. Select Start setup to pick up where you left off.