Non-Financial Partner Marketing

What this page shows you

This page lists marketing opportunities you can pursue with partners without paying for them. It organises those opportunities by partner category, by the stage of the buyer they help with, and by the effort each one takes.

Why it matters

A lot of partnership value has nothing to do with money changing hands. Co-marketing, shared content, joint events, referrals and cross-promotion can grow your reach at little or no cost. Laying these out by category, buyer stage and effort helps you pick the ideas that fit your capacity and target the right moment in the buyer's journey.

How to use it

Start with the low-effort, high-relevance opportunities: the quick wins that match a category you are already focused on and a buyer stage you want to strengthen. Use the buyer-stage view to make sure your marketing supports the whole journey, not just the top of it. When you find an opportunity worth pursuing, discuss it with your consultant and the relevant partner so you can plan it together.