What is HockeyStick?

HockeyStick helps you build a partner programme that compounds revenue. Instead of guessing which partners to chase, you get a clear, evidence-based strategy: which partner categories to prioritise, which partners fit best, and a practical plan to act on.

The work is delivered through your portal, an interactive workspace branded for your company. Everything your consultant produces appears there for you to read, explore, and in a few cases edit.

The five-pillar journey

Your programme runs across five pillars, in order:

• Align: set the strategy: understand your ecosystem, score your readiness, and build the plan.
• Validate: pressure-test the strategy with the market and priority partners.
• Activate: recruit, onboard and co-sell with partners to source early pipeline.
• Optimise: turn partnership into a repeatable, measured motion.
• Accelerate: double down on what works and scale.

What you get in Align

Four specialist agents each produce part of your strategy:

Each set of outputs is called a pack. Your consultant reviews every pack before it appears in your portal, so everything you see has been checked by a person.

Next steps

• New here? Start with logging in and finding your way around.
• Ready to understand the outputs? See understanding your deliverables.