The framework and what comes next
Where Align fits and what comes next
What you achieve in Align and how it sets up the pillars that follow.
Where Align fits and what comes next
Align is the first of the five pillars, and every HockeyStick engagement starts here. It is the stage that sets your strategy, so the work that follows has firm foundations to build on.
What you achieve in Align
Align answers the big questions before you invest in partnerships: who your best partners are, why partnerships matter for your business, and the plan to build them. By the time Align is complete you have:
- A clear read on how ready your ecosystem is for partnerships.
- A prioritised view of the partner categories and partners worth pursuing.
- A partnership strategy and a roadmap you can act on.
This all comes together across the four agents, Jo, Sam, Alex and Riley, and lands as the packs in your Deliverables.
What comes next
Once your strategy is set, the pillars that follow put it to work:
- Validate tests the strategy against reality.
- Activate turns the plan into live partner activity and starts bringing in partner-sourced revenue.
Because each pillar builds on the last, the strategy you finish in Align is what the rest of the programme runs on.