Partnership Category Opportunities

What this page shows you

This page sizes the opportunity within each of your priority partner categories. Rather than treating every category as equal, it looks partner by partner at how much potential sits in each area, so you can compare where the bigger prizes are.

Why it matters

Prioritising categories is a start, but categories are not all the same size. One area might hold a handful of high-value partners, while another holds many smaller ones. Opportunity sizing helps you weigh effort against reward, so you spend your limited time where it can do the most.

How to use it

Read this alongside the Ecosystem Prioritisation Map. The map tells you which categories to focus on; this page tells you how much each one could be worth. Use the two together to sequence your outreach: often the best first move is a category that is both a clear focus and a sizeable opportunity. If you want to understand the assumptions behind any sizing, ask your consultant to walk you through it.