The five-pillar framework

HockeyStick builds partner-led growth across five pillars, worked through in order. Each one adds to the last, so the revenue from your partnerships compounds as you move along.

Align

The first pillar, and the one you are in now. Align sets your partnership strategy: it works out who your best partners are, why partnerships matter for your business, and the plan to build them. It gives you the foundations everything else stands on.

Validate

Validate tests the strategy in the real world. It is where the assumptions from Align are checked against what actually happens with partners, so you move forward with confidence rather than guesswork.

Activate

Activate is where partnerships start doing real work. It turns the plan into live activity with partners and begins bringing partner-sourced revenue into your business.

Optimise

Optimise sharpens what is already running. It looks at what is working and what is not, and tunes your partner programme so it performs better over time.

Accelerate

Accelerate scales the programme up. Once the earlier pillars are proven, this is where you push partner-led growth as hard as it will go.