Webinar results and follow-up

A webinar does not end when the session does. The webinar workspace walks you through the whole run and brings the results back from Zoom.

The 7-week playbook

Each webinar follows a four-phase playbook:

The playbook marks which phase you are in and flags gates that need attention, such as a dry run that has not been scheduled or sits inside the 48 hours before the webinar.

Registrations and attendance

• Registrations · from Zoom lists who has registered, whether through the HockeyStick page or directly on Zoom. Select Refresh from Zoom for the latest. After the scheduled end, a refresh also brings in attendance.
• Attendance · from Zoom shows who attended. Zoom reports can take a little while to become available after the session.

The registration progress bar on the Webinars list compares registrations with the target from your brief.

Follow-up

After the webinar, the Follow-up section groups attendees into segments: In discussion, Needs qualification, New lead and Registered no-show. Activate drafts follow-up content for each. Review each draft, edit it, select Save draft, then Approve.

The section shows its own state as it progresses: Pending, Segmented, Drafts ready and Sent.

Social posts for a webinar

The Social posts section raises LinkedIn posts under this Webinar brief in two phases:

• Pre-webinar promotion
• Post-webinar follow-up

Select Raise posts for a phase once the webinar setup is saved. The posts are drafted from the webinar's own date, offer, agenda and speakers. They are then edited and approved in Social; use Open in Social to get there.

On the Webinars list

Past webinars sit under Past · what they produced, with Registered, Attended and Leads for each, so you can compare them over time.

Related

• Webinar kit, Zoom and registration
• Promoting a brief with social posts
• Reviewing and sharing social posts