Getting started
What HockeyStick is, how the Align programme works, and a tour of your portal.
Open sectionHockeyStick client portal
Help Centre
Everything you need to get value from your HockeyStick partnership programme: your onboarding and every Align deliverable, running partner campaigns in Activate, and using HockeyStick from your AI apps and Slack.
Your onboarding with Jo
Completing your intake, editing your answers, and uploading your brand.
Open sectionUnderstanding your deliverables
How your packs work, what you can edit, and how to download PDFs.
Open sectionThe Workshop Pack (Sam)
Your maturity, readiness, ecosystem and framework diagnostics.
- About your Workshop Pack
- Context and Disclaimer
- HockeyStick Partnerships Framework
- The Evolving Role of Partners
- HockeyStick Vision
Your Opportunity Map (Alex)
Prioritised partner categories, ICP scoring, and where to focus.
- About your Opportunity Map
- Partnership Vision
- Ecosystem Prioritisation Map
- Partner ICP Worksheet
- Partnership Category Opportunities
Your Partnership Playbook (Riley)
Your strategy, growth model, and the roadmap you can manage yourself.
- About your Partnership Playbook
- Where to Play, How to Win
- Partnership Growth Model
- Bottom-Up Partnerships Worksheet
- Bottom-Up Partnership Model
Activate: running your programme
How Activate follows Align: your Momentum page, partners, monthly revenue, reviews, settings and integrations.
- What Activate is
- Finding your way around Activate
- Reading your Momentum page
- Momentum numbers explained
- Your partner registry
Activate briefs and campaigns
Creating briefs for webinars, events, social posts and partner stories, then reviewing, approving and promoting them.
- What a brief is
- Creating a new brief
- The brief lifecycle
- Reviewing, approving and requesting changes
- Setting up a webinar
Connect your AI apps
Connect Claude, Claude Code or Codex to HockeyStick, what you can ask, and how it checks before changing anything.
- Connecting an AI app to HockeyStick
- Before you start
- Connect Claude (claude.ai and Desktop)
- Connect Claude Code
- Connect Codex
HockeyStick in Slack
Connect your workspace, link your account, and work with partners, briefs and monthly revenue from Slack.
- HockeyStick in Slack
- Connect your Slack workspace
- Give people access
- Credit and spending limits
- Link your HockeyStick account
The framework and what comes next
The five pillars, and where the Align stage sits in your journey.
Open sectionFAQ and support
Common questions, troubleshooting, and how to reach your consultant.
Open section